, with 130 national federations worldwide, opposed to just 70 20 years ago. asia and latin america are seen as key territories for expansion and represent important opportunities for enhanced tv coverage, an essential tool to lend more power to the oar >>smith: we're making a new partner for the distribution and expansion of distribution outside of europe and will be starting that at our world championships this year in august >>reporter: meanwhile they can count on strong support from their traditional partners, for whom the rowing world cup is an excellent marketing opportunity. >>perren: for us really important, a lot of people show it and come here to see it, spectators, but also tv coverage, the spinoff is really good for lucerne >>reporter: so it seems that with or without a lead sponsor, more and more countries are destined to dip their oars into the waters of the enigmatic rotsee. >>abirachad: that's it for this week's world business. thanks for watching. we'll see you again at the same time next week.